The songs lyrics are merged with the official video, the song lyrics state "Wiggle Wiggle" and the music video presents lots of females really "Wiggling" their bums in front of the camera. The reason why this is made is to draw attention to the audience as female exposure is a high hit which started really in 2008+.
This then allows the audience to understand the concept of the song as the music video pretty much defines the song. Music videos are seen as a positive attribute in the music industry as it engages the audience which helps expand the popularity of the song which also has a positive impact on the sales that the artist/band make.
The name of this song is "Wiggle" and if you watch the Official music video, you will be able to witness that there is a lot of "Wiggling" which also promotes the song as female exposure is almost seen as a selling factor, it also makes female want to be like those females who are seen on the music video which is why female teenagers learn how to dance like the females in the music video such as "Twerking".
One of the main reasons whys I chose this music video because it was recently trending in the charts for many weeks and gathered over 280 Million views since May 21 2014 which is really good, Jason Derulo is also seen as one of the most famous pop artists so he suited this question very well I believe.
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