Below I will analyse A Music Video:
-Costume-Setting-Locations-Props-
1. Bobby Shmurda ft. Dion - About a Week ago
Costume: Loose baggy clothing worn by the rap/grime artists, army style fashion, with props and jewellery. Other participants in the music video such as the women are in revealing clothing protraying a certain type of confident female. The other males are in black/white clothing like supply and demand, or plain outfits with snapback caps/. Not much thought given about the costumes, just simplity as the song itself is the main focus. However, this type of clothing reflects their lifestyle and lively hood, about girls in sexy revealing clothing being approached by a group of boys partying and just having a good time; living by the YOLO life.
Setting/Locations: At the beginning it sets the tone of the rest of the music video. It starts off in a Club; the darkness fused with neon flashing lights drinks up in the air and people dancing away into the night. It swiftly cuts into the hook of the song outside an estate where the artist sings with his groupie behind him. It cuts back and forth between these two shots frequently.
Props: the artist uses a bat as a prop, this suggests his status within the group like the big boss that nobody can mess with, he is the authority, this represents empowerment and strength. There is no other main prop, however the music video features a particular dance called the 'Shmoney Dance' on the lyrics when it says "about a week ago" this is done by lots of people in the music video which is what made the song very popular to the urban young youth crowd.
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