How will I incorporate SYNERGY in my ancillary work.
Synergy is when you bring two or more ideas/elements together to make a product more effective. As a group we have to create synergy with our promotional music video, a DigiPak and an Advertisement.
It is important to have a visual element to link together the three products to create synergy. For my products, I will use:
- The Sunset
Because we have chosen our title of our album to be called 'VICTORY' I thought it would be a good idea to include the sunset as it represents success.
- Our chosen colour scheme of Black, White and Gold
We chose this colour scheme because artists tend to wear very plain clothing and go very heavy on jewellery. Our artist will wear black clothes with heavy gold jewellery. The gold also represents luxury.
- A specific font which we will choose in post production.
The font will also follow the colour scheme of black, white and gold but also be the same style in all 3 products. This will help to show the synergy in all 3 products.
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