Planning - Analysis of Digipak/CD and Advertisement for Final Song Choice

As part of our project, it is necessary to create a DigiPak for our artist and an Advertisement. Before I create mine, I will analyse the original artist's version and see how he created a visual link to between the music video, DigiPak and Advertisement. 

Music Video:

In the music video, his costume is black, white and red. He also wears sunglasses and the rim around the lens is red. 

DigiPak:

The album cover also follows the colour scheme of black, white and red, making red the colour that pops in the music video. The red smudge over his eyes reflects the rim of his glasses in the music video and the stripe across his jacket in his costume. 

Advertisement:

The album poster again follows the colour scheme of black white and red. The writing is white and red and the background of the artist faded is black. 

It is key to use a clear element that visually shows the synergy between the DigiPak, Advertisement and Music Video. I believe that it helps promote the artist better and also makes it look professional. Also, from the digipak and advertisement, I think that it is necessary to put the artist on the front cover so that the audience know who the songs belong to and it promotes the artist well. The key visual element here is the colour scheme and it is done very well so that the audience can tell that the song belongs to this particular album 'Demonstration'.