Planning: Audience research On Ideas For Music Video

From our pitch feedback, one of the points that were highlighted was that our audience was not specific enough. In our pitch, we had initially said that out target audience were teenagers from age 15- 25. We were then corrected by one of the members of our audience that people who mainly listen to rap music are males who are in that age range. 

I went and did some research from male teenagers who listen to rap music and some fans of Tinie Tempah asking them what they would expect to see in our music video. 

Majority of the people I asked said that we should use elements of the past in our music video to give it a storyline. They said that our idea of just showing our artist rapping in different locations was boring and was lacking creativity. It would be better if we showed some sort of journey from his past to now. 



Here is a screenshot of some of the conversations I had with a fan of RAP music about ideas on our music video. 

I will feedback this audience research to my group so that we can make some final decisions.