Pitch - Audience 1 - Lukas

Who is your core audience and who is your wider audience? 


Core audience: 14/23 Male

APPEARANCE OF A TINIE TEMPAH FAN:

14-23
Male
All ethnicities
Education/Part time work/ Full time work
Off license/ Tescos
Listening to his album/music
The Sun/ Metro
Tabloids, Gossip
Walking, Buses, Trains and cars
iPhone, Playstation, iPod, Laptops
Urban
Nike, Adidas, Topman, ZaRa, Primark
Ribena, Pepsi, Coke, Red Bull, Water, Coffee, Tea, Orange Juice
America, England, Spain and other countries in Europe
Because it is different to what the other main stream artists produce and some people can relate to his life as he started from nothing and now he has achieved so much and people may use him as an inspiration/model.

Wider audience: 25+ age - Females

Our wider audience will be aimed at people who don't really listen to Rap or Tinie Tempah as an individual.


How is your video going to appeal to them? 

Our video is going to appeal to our core and wider audience because we are going to film our footage close to King's Cross station which is fairly local as it is in London, we are going to be filming in a clean environment which some people don't have to live in so the environment we film will catch the audiences eye as they will either know the place because its local or because its new to people as they have never experienced London. It will also appeal to our audience because our music video will consist of having expsensive accesories which a large majority of the male audience will admire and some may want to purchase that same accessory as the artist in the music video.