Researchin Ancillary products: Reflecting on previous students work

Group 21 -
Artist name: Romy

Video: 

Digipak/Advertisements:

From watching their video and looking at their digipak/advert, I feel that group 21 carefully presented their new artist as well as showing a link through synergy. Firstly, they chose close ups of the artist for the front of the digipak which is important as Romy a new up and coming artist so she won't have a large fan base. The font for the name is very effective as it is large and simple to read. The title of the album is in a scripted type font whihc some may argue isn't clear enough however I feel that this was chosen as a way of mirroring the artist's personal style of writing which links to the video where there is  a narrative based on her personal life. The advertisement is also clear as the release date is large notifying her new audience when they can purchase the album. Furthermore, the picture of the album is on the advertisement which is good as it's promoting the album. The record label logo is also on both the digipak/advertisement.