WHAT IS A DIGIPAK?
Digipaks typically consist of a paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
Since Digipaks were among the first alternatives to jewel case to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies
WHAT IS A ADVERTISEMENT?
is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas.
The idea is to drive consumer behavior in a particular way in regard to a product, service or concept.
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