Evaluation Question 2

What is Synergy and why is it important?

"the interaction or cooperation of two or more organisations  substances, or other agents to produce a combined effect greater than the sum of their separate effects"

"the synergy between artist and record company"

In my synergy i used a colour scheme of Black White & Gold, throughout the music video you will see ISHY the artist wearing the synergy colour scheme. For the black in my synergy, the artist will wear a black jacket, black jeans and black sunglasses. For the white in my synergy the artist will wear a plain white top and finally for the gold in my synergy the artist will wear 2 gold chains.

Synergy is important because it allows the synergy to reflect on the artist's success such as the colour gold in the synergy. Throughout a large majority of Tine Tempah's music video he wears black and white with a small feature of gold, we decided to follow this idea of using black white and gold because it shows the success that the artist's has because the bling presents expenses. Also the black white and gold synergy reflects on the genre of the artist's music which will follow in the category of Hip Hop, In a large majority of hip hop songs, they like to present their bling and expenses so we believed following the idea of showing ISHY'S success would be a great idea.

In this screenshot, your able to see the gold synergy, it stands out really well when ISHY is performing because the black and white outfit allows the gold to stand out which makes my synergy really effective.

I gathered some ideas from Tyga's album with the his synergy of black and gold, i wanted to make it look a little different so i allowed my synergy to follow a black gold and white colour scheme. This album cover is very effective because it really brings out the success of Tyga and that is what i was aiming to do for my album cover.












This is my final outcome for my DigiPak, I have followed my planned synergy colours
(Black, White & Gold). I believe following my synergy made my DigiPak very effective because the text stands out really well for the audience to see, also the images which I have chosen suit the genre of Hip Hop.  With the research I have discovered of my chosen artist (Tinie Tempah).

As you can see I gathered the same idea of how the artist is standing/posing in front of the camera.








The synergy in my music video will be following the colour scheme of Black white and gold, i chose these colours because it reflects onto his outfit and the gold in the outfit shows the success and bling.

The research that I have discovered about Tine Tempah, in a large majority of his video he wears black and white and occasionaly a feature of gold so we decided as a group to follow that colour scheme as those colours really show his success and that is what were trying to achieve in our music video.

The colour scheme I will follow for my synergy will be - Black, white and gold.