Evaluation Question 2

How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement) ?

• Synergy is the visual link of two or more things to produce a combined effect greater than the sum of their separate effects.
• I planned to use a black, white and gold colour scheme for my synergy as well as sunglasses which are a common convention of the rap/hiphop genre. In order to show the black, white and gold colour scheme in the music video I have the artist wearing a black bomber jacket, black jeans and black sunglasses. For gold he wears two gold chains which can clearly be seen through close ups. For white, he wears a white T shirt and white trainers.

 
16. Ismael, Lukas, Thahmina, Nadia from 283goswell on Vimeo.


Here is a ThingLink outlining the visual links between the video and the digipak/advertisement.

I feel that my ancillary work successfully shows visual links with my music video as shown in the ThingLink above. The target audience can clearly recognise the use of sunglasses as well as dark jacket.



Existing product that utilises synergy:

Trey Songz - Trigga

The trailer has a black and white filter which links to the black and white colour scheme of the digipak and advertisement. He wears a black blazer and a bow tie in the trailer which is part of his synergy. The black blazer and black bow tie is also used at the front of the digipak and advertisement.